H-E-B opens the new format “Beauty by H-E-B”

Grocery chain H-E-B has opened the doors to its first Beauty by H-E-B store-within-a-store in San Antonio, TX. The highly-curated department features an expanded beauty and personal care selection and an experienced, dedicated team of trained beauty advisors to provide expert advice.

“Beauty by H-E-B provides that oasis within the store where the customer can pamper themselves,” said Tracy Bliss, H-E-B director of Beauty. “We’ve created a destination within the store where a talented team of beauty advisors will help customers pick out the perfect items that lend themselves to the creation of new beauty rituals.”

The first Beauty by H-E-B is located inside the H-E-B plus! store at Highway 281 and Evans Rd. and spans nearly 4,000 square feet. Designed with the customer experience in mind, it’s an interactive space that allows customers to shop as well as experiment and play with everything from foundation and facial cleanser to lip stick and lotions. Throughout the department are digital screens that provide informational videos, bright tester stations with mirrors and a voice activated screen where customers can take photos to share on social media.

Each beauty advisor, who received more than a hundred hours of expert training for the position, can provide personalized services such as establishing skin care routines and personal care rituals as well as identify products for more precise color matching. At the Beauty Connections kiosk located at the front of the space, the advisors will showcase new products and offer customers product recommendations and demonstrations daily.

Leading the group of beauty advisors is Ashley Gallegos, a 13-year H-E-B Partner and licensed esthetician. The former pharmacy technician worked her way into the beauty department after graduating from H-E-B’s School of Retail Management.

“For me it’s simple, we want to make people feel good about themselves and connect with customers in a positive way,” Gallegos said. “We have such an amazing, talented team here to educate and help our customers look and feel their best.”

Source: risnews.com

Walmart unveils enhanced supercenter

Walmart is upping its supercenter experience.

The retail giant officially opened its remodeled supercenter in Dallas, Georgia. The store offers an enhanced shopping experience in many departments, expanded assortment and displays.

Along with opening the doors to the supercenter, Walmart debuted its new standalone health clinic format, Walmart Health, which is adjacent to the remodeled store. It offers a full array of health and wellness services, with primary care, lab tests, X-rays, counseling, dental, optical, hearing and community health education.

The remodeled supercenter boasts an enhanced omnichannel shopping experience. Customers who use the chain’s free Pickup service to have online orders delivered to the store can leverage an in-store pickup tower (a tall, vending machine-styled kiosk holding customer orders) using their mobile device. Walmart has also renovated an outdoor pickup area for online grocery orders with a newly-installed canopy.

In-store enhancements include a new pharmacy concept that, based on customer feedback, is designed to simplify and enhance customer service while reducing friction and wait times. In addition, the redesigned vision center features multiple service areas so customers can decide how and where they want to receive service.

The remodeled store also boasts an in-store retail veterinary clinic, Essential PetCare. The clinic provides affordable wellness services for dogs and cats, including routine care, vaccinations, lab work and the treatment of minor illnesses such as ear infections and common skin conditions. (Walmart opened its first in-store Essentials PetCare in Port Richey, Florida, in 2016.).

Other redesigned departments include an upgraded electronics department with interactive displays, a refreshed baby department with strollers at floor level allowing shoppers to compare products more closely, and an expanded hardware department with a greater assortment of industrial and power tools. The remodeled auto center has been made over to include a dedicated lounge area where customers can wait for their cars to be fixed.

Source: chainstoreage.com